Frame
I work closely with stakeholders to clarify goals, surface challenges, and understand technical limits. Together, we review competitors and identify opportunities. These conversations lead to user personas that guide every decision moving forward.
Probe
From those personas, empathy and journey maps reveal user needs, pains, and ideal paths. This stage results in a feature map, navigation framework, and refined sitemap.
Draft
I bring ideas to life through sketches, wireframes, and a style guide that captures the vision. A scalable design system follows, with reusable components built for consistency across platforms.
Tweak
Early concepts are shared for feedback and refined through iteration. I create high-fidelity prototypes, run accessibility tests, and prepare final specs for development.
Check
Before product launch, I review completed software for accessibility, adherence to standards, and accurate functionality—ensuring the end product delivers on both user and business goals.